Oracle Applications Unlimited day 2022 Frankfurt

Oracle Applications Unlimited Day 2022

After 2 years of COVID-19 where the world was locked we could finally enjoy onsite Oracle event and meet up with Oracle and its customers and partners in Frankfurt, Germany 8.12.2022. It was a great opportunity to meet Oracle customers, partners and Oracle experts.

The day was focused on Oracle Applications 

• Siebel CRM
• Hyperion
• JD Edwards
• PeopleSoft
• E-Business Suite

We CCW are primary focused on consulting services, customization, technical architecture and devops for Siebel CRM so our focus was mainly on Siebel CRM presentations.

In the days of Cloud the power of oracle is the connection of Oracle Applications with the Oracle Cloud Infrastructure.

 The Siebel CRM key take aways :

 No plans to end support - Application Unlimited

Oracle is commited to innovation and the Siebel CRM roadmap for the long , enabling customers to maximize and expand their existing investments.

Here is the Siebel CRM Roadmap :

Key Innovations Available Now

Key Innovations for 2022+

Automated Migration with Siebel Cloud Manager

• Move an on premises Seiebel Enterprise into Oacle Cloud Infrastructure
• Lift Tools for packaging on-premises SES
• future available for Siebel Component Services

Siebel CRM Cloud Optimized

• CI/CD
•  Containerization
• Orchestration Kubernetes
• Cloud Manager Lift&Shift 

Siebel CRM for Industries 

Siebel CRM – key aspects, pillars

• Established Industry CRM with a Modern Cloud-Ready Microservice Architecture. 
• More than 400 customers worldwide. 
• Strong roadmap
• Premier support to at least 2033
• Cross industry deployments

Strategy and Strong Future of Siebel CRM

• Zero Downtime – 24x7x365 no downtime needed to install updates
• Reduce Total cost of ownership – monthly updates
• Intuitive user interface ”Open UI” - user experiences on phone, desktop & tablet
• Agility - CI / CD, DevOps
• Modern Platform - cloud native (dockers, K8S orchestration)
• REST Integration – web services, SaaS apps, custom UI, external data

Value and Innovation for your Business

• Continues Release Model – In 2018 Siebel moved to a new release model, no big Innovation packs, but monthly, cumulative updates that can be applied with less risk and effort. Leads to decrease of TCO

• Leveraging Siebel Open UI – standardized customizable jQuery UI Framework, uses standard browser HTML, CSS style sheets, Java just like any other web app. Provides tool to develop custom business logic, examples

• Customer 360 dashboard 
• Client briefing 
• Corporate client 360 dashboard 
• Agent / Broker Portal 
• Customer direct service portal

• Siebel Mobile - Ideal for sales and field service users, hybrid mobile application for the latest iOS 15.x and Android 10.x and above. Based on Oracle Mobile Application Framework v2.6.x. Offline operation using SQLite storage and in-memory database

• Integration and Services  

• REST Services - Industry standard real-time access to data and processes
• CRM Desktop - Outlook integration and synchronization
• Oracle OCI Artificial Intelligence Services – AI services and enrichment directly integrated in Siebel since 22.10, Digital Assistant – for chatbots; Language Analysis, OCI Speech Service – transcribe speech.
• Oracle Intelligent Advisor - Natural language business rules & data capture

• Data Visualization – Industry Dashboards, 360° view of key customer, account and other information. Available from 22.5 at no extra costs with new data visualization components (Infolets, Timeline, Hierarchy). 

Real example from our customer to Data visualization, Leveraging Siebel Open UI and REST Services – comprehensive Dashboard: